If you are looking for ways to increase sales and develop new business relationship, you can make more use of corporate gifts. It does not matter whether you are a small business owner, or the executive of a big corporation, gifting wisely plays an important role in the health of your business. This article evaluates the different functions of business gifts, and provides gift ideas for the growth of your business.The main function of corporate gifts is to show your appreciation to your loyal customers and business referral sources for their business, and to build and maintain long-term business relationship. Gifts can also be sent to other businesses’ executives whom you want to partner with. Thus, sending business gifts will help to sustain and expand your customer base. Another function of business gifts is to promote employees loyalty and productivity. They can be used as incentive awards to recognize employees’ significant contribution. In addition, gifts can be used as prizes in company picnic or fund-raising for sponsored charities.Most businesses send gifts to their clients, business referrers and employees during the holiday season, mainly because of the Christmas gifting tradition. In selecting your business gifts, it is important to remember that the gift you send reflect your company’s image. Popular business gifts include Christmas gift baskets, gourmet gift baskets, fruit baskets, holiday gift towers or gift boxes, holiday cookies, and Christmas sweets and treats. In addition, businesses often send holiday gifts such as Christmas candies to their employees to promote goodwill.However, corporate gifts should be sent throughout the year as appropriate, and not just during the holiday season. For example, you can send a thank you gift basket to your business referrer after closing a deal. Thank you gift baskets are gourmet gift baskets with a thank you theme. You can also include a personal note of appreciation in the gift card, so that your message will be clearly expressed. Golf gift baskets are also popular business gifts. This may be because golf is a leisure sport that provides great networking opportunities to develop business contacts. Golf gift baskets usually contain not only savory treats for the golf course, but also golf balls and a book of wisdom on how to improve the golfer’s game. Other popular sports gifts that are appropriate include fishing gifts, and gift baskets with NASCAR theme. For executives of other businesses that you want to develop liaison with, You may want to send an executive desk caddy filled with savory snacks. The solid wood chest graces the office decor after the treats are enjoyed. Similarly, you can hit the mark with a game gift such as the dart board set filled with treats. This gift can help to ease the stress in the office.To promote employee performance, rewards can be presented to employees to recognize their high productivity. For example, you can make the sales manager with top sales feel like a shining star by rewarding him with a gift basket consisted of a glittering star gift container filled to overflowing with scrumptious treats. In addition, gifts can be sent to employees for their birthdays, new baby, or get well.Gift baskets also make great prizes in events such as the company picnic, company holiday party, or fund raising for charities. Gift baskets can be used as prizes in raffles, or as awards for employee who raised the most money for charities.In summary, corporate gifts can be used to build new business contacts and sustain customer loyality. They can also be used to promote employee performance, or as prizes in corporate events. Send presents throughout the year to promote your business, and you will enjoy continuous growth of your customer base.